45k Waterproofing with PURE Brandz - Now Available June 24 2014

Altitude and Chalet Boutique are proud to announce that we will be stocking PURE BRANDZ. PURE offers an huge leap forward in waterproofing and breathability. 

Using SympaTex® Fabric (More waterproof than Gore-Tex®)

This may have seemed an impossible standard but thanks to recent innovation and like-minded outdoor sustainable apparel enthusiasts, we found SympaTex®. This German company produces a material, Sympatex®, using a membrane that is 100% waterproof100% windproof100% recyclable, and has optimal breathability.

Each and every single one of our jackets use this material. Able to withstand water column pressure of up 45,000 mm in testing, with a membrane being considered waterproof by EN 343 standards if it can resist a pressure of 1,300 mm, Sympatex® ensures users are ready for whatever nature throws their way.  

Insulation with PrimaLoft®-ECO

This combination of ultra-fine multi-diameter recycled fibers is a warm, lightweight and water resistant insulator that keep PURE apparel users dry and comfortable.

Besides giving our apparel less bulk, PrimaLoft®-ECO also keeps you comfortably with the least amount of weight while you are skiing, climbing, hiking or just meandering your way through the outdoors on a brisk day. We're quite proud to have this included in our apparel.

Take a look at PURE in the Altitude Online Store or check it out in store at Mt Buller Chalet Boutique. 
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